It's always a good idea to bear a few things in mind when writing things on the web - especially if you're trying to engage with visitors and donors!

1. This guide from our partners, insiteability, applies writing stories, articles and to re-presenting written information on the web. Much of it is common-sense which you will know already!
2. Do not follow the advice slavishly – the audiences and web users will have their own needs and expectations. However, the general principles hold true for most core web content.
3. If you have official documents which need to be presented in full, this guide will not apply, but you may want to think about how you present these documents online.

The attached document gives you clear advice, a checklist and interesting examples!